Rebuilding checkout for 6 million users
Drop off at the payment step was the single biggest leak in the funnel. I led research, cut the flow from five screens to two, and ran 11 experiments on method ordering and retries.
Senior Product Manager with 8 years in fintech. I take products from zero to one, then scale them to millions of users without losing the details that make people trust them with money.
The work, measured. Every figure here is something a hiring manager can ask about in the first call.
The problem, what I did, and what changed. Short enough to read between meetings.
Drop off at the payment step was the single biggest leak in the funnel. I led research, cut the flow from five screens to two, and ran 11 experiments on method ordering and retries.
Rebuilt the loan journey around pre approved offers and automated checks. Approval went from 2 days to 6 minutes.
Launched recurring payments for subscriptions and reached 1.2 million mandates in nine months.
Combined rules and a scoring model to stop fraud without blocking good customers.
Checkout, UPI autopay, a squad of 40 across engineering, design, risk and operations.
Instant loans and the fraud risk layer.
Merchant onboarding, activation from 38% to 61%.
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