Role vocabulary

ATS resume keywords for Admissions Counselling and EdTech Sales

These are the 28 terms our scorer checks a Admissions Counselling and EdTech Sales resume against. It is the same list the free check uses, published in full.

The vocabulary

Coverage is 25 of the 100 points. Sixty percent of this list is full marks, so you do not need all of it, and stuffing every term in is penalised separately.

  • admission counselling
  • admissions
  • edtech
  • inside sales
  • counsellor
  • lead
  • conversion
  • enrolment
  • enrollment
  • walk in
  • follow up
  • crm
  • leadsquared
  • demo
  • trial class
  • revenue target
  • batch
  • student
  • parent
  • course
  • fee
  • emi
  • upgrade
  • retention
  • calling
  • dialer
  • pipeline
  • closure

The eight questions for Admissions Counselling and EdTech Sales

The guided builder asks these, in this order, and turns each answer into a line on the page. Nothing is written that you did not type.

  1. 1.What is your monthly enrolment or revenue target, and what percentage have you achieved?
  2. 2.How many leads do you handle in a month, and what is your conversion rate?
  3. 3.What is your average ticket size or fee value per enrolment?
  4. 4.How many calls, demos or counselling sessions do you complete in a day?
  5. 5.Which CRM, dialer and lead management tools do you work in?
  6. 6.What is your walk in, demo or trial to enrolment conversion, and has it improved?
  7. 7.Which programmes, courses or segments do you counsel for?
  8. 8.How many counsellors do you lead, or what referral and upgrade revenue have you generated?
Answer them and see your score before paying

Words are the easy half

A resume can carry every term above and still be rejected, because coverage says what you know and nothing about what you delivered. The heaviest category on the rubric is evidence: how many of your bullets carry an actual figure.

Seven in ten is full marks. Most resumes we see manage two.

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