ResumeProof

Role vocabulary

ATS resume keywords for Sales & Business Development

These are the 19 terms our scorer checks a Sales & Business Development resume against. It is the same list the free check uses, published in full.

Check my resume against these Build a Sales & Business Development resume

The vocabulary

Coverage is 25 of the 100 points. Sixty percent of this list is full marks, so you do not need all of it, and stuffing every term in is penalised separately.

  • pipeline
  • quota
  • crm
  • salesforce
  • lead generation
  • prospecting
  • closing
  • account management
  • revenue
  • arr
  • negotiation
  • b2b
  • territory
  • upsell
  • renewal
  • forecasting
  • cold calling
  • client relationship
  • targets

The eight questions for Sales & Business Development

The guided builder asks these, in this order, and turns each answer into a line on the page. Nothing is written that you did not type.

  1. 1.What is your annual target, and what percentage have you achieved?
  2. 2.What is the value of the largest deal you have closed?
  3. 3.How many accounts or clients do you manage?
  4. 4.What is your territory or region, and how many outlets or customers are in it?
  5. 5.What is your conversion rate from lead to close?
  6. 6.How much new business have you brought in versus renewals?
  7. 7.How many people are in the team you lead or work within?
  8. 8.Which CRM do you work in, and how disciplined is your pipeline?
Answer them and see your score before paying

Words are the easy half

A resume can carry every term above and still be rejected, because coverage says what you know and nothing about what you delivered. The heaviest category on the rubric is evidence: how many of your bullets carry an actual figure.

Seven in ten is full marks. Most resumes we see manage two.

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