Role vocabulary

ATS resume keywords for Travel and Tourism

These are the 24 terms our scorer checks a Travel and Tourism resume against. It is the same list the free check uses, published in full.

The vocabulary

Coverage is 25 of the 100 points. Sixty percent of this list is full marks, so you do not need all of it, and stuffing every term in is penalised separately.

  • travel
  • tourism
  • gds
  • amadeus
  • galileo
  • sabre
  • ticketing
  • itinerary
  • visa
  • holiday package
  • booking
  • cancellation
  • fare
  • tour operator
  • corporate travel
  • destination
  • hotel booking
  • upselling
  • travel insurance
  • reissue
  • refund
  • inbound
  • outbound
  • customer service

The eight questions for Travel and Tourism

The guided builder asks these, in this order, and turns each answer into a line on the page. Nothing is written that you did not type.

  1. 1.How many bookings, tickets or itineraries do you handle in a month?
  2. 2.What sales value, revenue or margin do you deliver in a month or year?
  3. 3.Which GDS or booking systems do you work in daily?
  4. 4.How many corporate accounts, agents or repeat clients do you service?
  5. 5.Which destinations, visa categories or product lines do you specialise in?
  6. 6.What is your conversion rate from enquiry to booking, or your customer rating?
  7. 7.How many cancellations, reissues, refunds or disruptions do you resolve a month?
  8. 8.How many team members, counter staff or agents do you supervise or train?
Answer them and see your score before paying

Words are the easy half

A resume can carry every term above and still be rejected, because coverage says what you know and nothing about what you delivered. The heaviest category on the rubric is evidence: how many of your bullets carry an actual figure.

Seven in ten is full marks. Most resumes we see manage two.

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