ResumeProof

Role vocabulary

ATS resume keywords for Digital and Performance Marketing

These are the 28 terms our scorer checks a Digital and Performance Marketing resume against. It is the same list the free check uses, published in full.

Check my resume against these Build a Digital and Performance Marketing resume

The vocabulary

Coverage is 25 of the 100 points. Sixty percent of this list is full marks, so you do not need all of it, and stuffing every term in is penalised separately.

  • google ads
  • meta ads
  • facebook ads
  • performance marketing
  • cpa
  • cpl
  • cpc
  • roas
  • roi
  • ctr
  • landing page
  • a/b testing
  • conversion rate
  • cro
  • ga4
  • google analytics
  • tag manager
  • pixel
  • retargeting
  • remarketing
  • lookalike
  • budget
  • bid strategy
  • keyword research
  • seo
  • programmatic
  • attribution
  • funnel

The eight questions for Digital and Performance Marketing

The guided builder asks these, in this order, and turns each answer into a line on the page. Nothing is written that you did not type.

  1. 1.What monthly ad budget do you manage, and across which platforms?
  2. 2.What ROAS, CPA or CPL do you deliver, and where did it start?
  3. 3.How many leads, orders or revenue do your campaigns generate in a month?
  4. 4.Which platforms and tools do you run and measure campaigns in?
  5. 5.What conversion rate or landing page improvement have you delivered?
  6. 6.How many experiments or A B tests do you run in a month, and what did the best one find?
  7. 7.What organic, SEO or email results do you own alongside paid?
  8. 8.How many clients, brands or stakeholders do you manage, and with what reporting cadence?
Answer them and see your score before paying

Words are the easy half

A resume can carry every term above and still be rejected, because coverage says what you know and nothing about what you delivered. The heaviest category on the rubric is evidence: how many of your bullets carry an actual figure.

Seven in ten is full marks. Most resumes we see manage two.

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