Role vocabulary

ATS resume keywords for Retail and Ecommerce

These are the 23 terms our scorer checks a Retail and Ecommerce resume against. It is the same list the free check uses, published in full.

The vocabulary

Coverage is 25 of the 100 points. Sixty percent of this list is full marks, so you do not need all of it, and stuffing every term in is penalised separately.

  • retail
  • ecommerce
  • store operations
  • footfall
  • conversion rate
  • average bill value
  • same store sales
  • visual merchandising
  • planogram
  • shrinkage
  • stock turn
  • sku
  • category management
  • assortment
  • marketplace
  • amazon
  • flipkart
  • catalogue
  • listing
  • order fulfilment
  • return rate
  • gmv
  • customer lifetime value

The eight questions for Retail and Ecommerce

The guided builder asks these, in this order, and turns each answer into a line on the page. Nothing is written that you did not type.

  1. 1.What revenue does your store, category or channel generate?
  2. 2.How many SKUs or products do you manage?
  3. 3.What is your conversion rate, and where did it start?
  4. 4.How many stores, sellers or listings do you cover?
  5. 5.What is your inventory turnover or sell through rate?
  6. 6.How many people do you manage on the floor or in the team?
  7. 7.What is your return or cancellation rate, and what have you done to it?
  8. 8.Which platforms and tools do you operate in?
Answer them and see your score before paying

Words are the easy half

A resume can carry every term above and still be rejected, because coverage says what you know and nothing about what you delivered. The heaviest category on the rubric is evidence: how many of your bullets carry an actual figure.

Seven in ten is full marks. Most resumes we see manage two.

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