ResumeProof

Role vocabulary

ATS resume keywords for Graphic and Visual Design

These are the 24 terms our scorer checks a Graphic and Visual Design resume against. It is the same list the free check uses, published in full.

Check my resume against these Build a Graphic and Visual Design resume

The vocabulary

Coverage is 25 of the 100 points. Sixty percent of this list is full marks, so you do not need all of it, and stuffing every term in is penalised separately.

  • photoshop
  • illustrator
  • indesign
  • figma
  • canva
  • typography
  • branding
  • brand identity
  • logo
  • layout
  • packaging
  • print
  • social media creative
  • motion graphics
  • after effects
  • colour theory
  • visual hierarchy
  • mockup
  • art direction
  • adobe creative suite
  • vector
  • design system
  • creative brief
  • campaign

The eight questions for Graphic and Visual Design

The guided builder asks these, in this order, and turns each answer into a line on the page. Nothing is written that you did not type.

  1. 1.How many creatives, layouts or design assets do you deliver in a month?
  2. 2.How many brands, clients or campaigns have you designed for?
  3. 3.What result did your design work drive, and by how much?
  4. 4.Which tools do you design in daily?
  5. 5.How many brand identities, logos or design systems have you built from scratch?
  6. 6.How many revision rounds does your work typically take before approval?
  7. 7.How many designers, interns or freelancers do you direct or review?
  8. 8.Which print, packaging or production processes have you handled end to end?
Answer them and see your score before paying

Words are the easy half

A resume can carry every term above and still be rejected, because coverage says what you know and nothing about what you delivered. The heaviest category on the rubric is evidence: how many of your bullets carry an actual figure.

Seven in ten is full marks. Most resumes we see manage two.

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