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Role vocabulary

ATS resume keywords for Pharma Sales and Medical Representative

These are the 28 terms our scorer checks a Pharma Sales and Medical Representative resume against. It is the same list the free check uses, published in full.

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The vocabulary

Coverage is 25 of the 100 points. Sixty percent of this list is full marks, so you do not need all of it, and stuffing every term in is penalised separately.

  • medical representative
  • pharma sales
  • doctor coverage
  • chemist
  • stockist
  • prescription
  • rx
  • territory
  • pcpm
  • brand promotion
  • detailing
  • cme
  • kol
  • product knowledge
  • call average
  • doctor list
  • core doctors
  • secondary sales
  • primary sales
  • target achievement
  • market share
  • launch
  • field force
  • abm
  • rbm
  • rcpa
  • therapy
  • sales incentive

The eight questions for Pharma Sales and Medical Representative

The guided builder asks these, in this order, and turns each answer into a line on the page. Nothing is written that you did not type.

  1. 1.What is your monthly or annual target, and what percentage have you achieved?
  2. 2.How many doctors, chemists and stockists do you cover, and how many are core?
  3. 3.What is your call average and doctor call rate?
  4. 4.Which therapies and brands do you promote, and what is your brand share or rank?
  5. 5.What is your secondary sales or PCPM, and how has it moved?
  6. 6.How many product launches or campaigns have you executed in your territory?
  7. 7.How many CMEs, camps or doctor engagement programmes have you organised?
  8. 8.What territory do you handle, and how many representatives do you manage if any?
Answer them and see your score before paying

Words are the easy half

A resume can carry every term above and still be rejected, because coverage says what you know and nothing about what you delivered. The heaviest category on the rubric is evidence: how many of your bullets carry an actual figure.

Seven in ten is full marks. Most resumes we see manage two.

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