ResumeProof

Role vocabulary

ATS resume keywords for Market Research and Consumer Insights

These are the 28 terms our scorer checks a Market Research and Consumer Insights resume against. It is the same list the free check uses, published in full.

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The vocabulary

Coverage is 25 of the 100 points. Sixty percent of this list is full marks, so you do not need all of it, and stuffing every term in is penalised separately.

  • market research
  • consumer insights
  • quantitative research
  • qualitative research
  • survey
  • questionnaire
  • focus group
  • in depth interview
  • sample size
  • spss
  • data analysis
  • brand health
  • brand track
  • usage and attitude
  • concept test
  • segmentation
  • conjoint
  • nps
  • panel
  • fieldwork
  • report
  • insights
  • client servicing
  • research design
  • tabulation
  • dashboard
  • syndicated
  • retail audit

The eight questions for Market Research and Consumer Insights

The guided builder asks these, in this order, and turns each answer into a line on the page. Nothing is written that you did not type.

  1. 1.How many studies or projects have you delivered, and of what type?
  2. 2.What sample sizes and markets do you typically work with?
  3. 3.What decision did a client or business take because of your insight?
  4. 4.Which methods do you use, quantitative and qualitative?
  5. 5.Which analysis and survey tools do you work in?
  6. 6.What is the value of research you manage, or how many clients do you serve?
  7. 7.How many field teams, vendors or interviewers do you coordinate?
  8. 8.How many reports, dashboards or presentations do you produce in a quarter?
Answer them and see your score before paying

Words are the easy half

A resume can carry every term above and still be rejected, because coverage says what you know and nothing about what you delivered. The heaviest category on the rubric is evidence: how many of your bullets carry an actual figure.

Seven in ten is full marks. Most resumes we see manage two.

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