ResumeProof

Role vocabulary

ATS resume keywords for Field Sales and Distribution

These are the 24 terms our scorer checks a Field Sales and Distribution resume against. It is the same list the free check uses, published in full.

Check my resume against these Build a Field Sales and Distribution resume

The vocabulary

Coverage is 25 of the 100 points. Sixty percent of this list is full marks, so you do not need all of it, and stuffing every term in is penalised separately.

  • territory
  • distributor
  • dealer
  • retailer
  • retail counter
  • primary sales
  • secondary sales
  • sell in
  • sell out
  • beat plan
  • channel sales
  • general trade
  • modern trade
  • market share
  • trade scheme
  • trade marketing
  • stockist
  • coverage
  • outlet
  • range selling
  • merchandising
  • target achievement
  • distributor roi
  • field team

The eight questions for Field Sales and Distribution

The guided builder asks these, in this order, and turns each answer into a line on the page. Nothing is written that you did not type.

  1. 1.What is your monthly or annual sales target, and what percentage have you achieved?
  2. 2.How many distributors, dealers or retail outlets do you cover?
  3. 3.What is your primary and secondary sales value in a month?
  4. 4.What territory, geography or market do you handle?
  5. 5.How many outlets, distributors or lines have you added?
  6. 6.How many sales officers, field executives or distributor salesmen do you manage?
  7. 7.What market share, numeric distribution or scheme execution have you improved, and by how much?
  8. 8.Which distributor management or sales force automation systems do you use?
Answer them and see your score before paying

Words are the easy half

A resume can carry every term above and still be rejected, because coverage says what you know and nothing about what you delivered. The heaviest category on the rubric is evidence: how many of your bullets carry an actual figure.

Seven in ten is full marks. Most resumes we see manage two.

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