ResumeProof

Role vocabulary

ATS resume keywords for Marketing

These are the 22 terms our scorer checks a Marketing resume against. It is the same list the free check uses, published in full.

Check my resume against these Build a Marketing resume

The vocabulary

Coverage is 25 of the 100 points. Sixty percent of this list is full marks, so you do not need all of it, and stuffing every term in is penalised separately.

  • seo
  • sem
  • content marketing
  • campaign
  • google analytics
  • conversion
  • brand
  • social media
  • email marketing
  • roas
  • ctr
  • funnel
  • positioning
  • copywriting
  • performance marketing
  • crm
  • lead generation
  • budget
  • brand strategy
  • creative strategy
  • brand identity
  • consumer insight

The eight questions for Marketing

The guided builder asks these, in this order, and turns each answer into a line on the page. Nothing is written that you did not type.

  1. 1.What budget do you manage in a month or a year?
  2. 2.What is your ROAS, CAC or cost per lead, and where did it start?
  3. 3.How much traffic, reach or audience do you work with?
  4. 4.How many campaigns have you run, and what did the best one deliver?
  5. 5.What conversion or engagement rate do you own, and has it improved?
  6. 6.Which channels do you own, and which do you personally execute?
  7. 7.How many people, agencies or freelancers do you direct?
  8. 8.Which tools and platforms do you use daily?
Answer them and see your score before paying

Words are the easy half

A resume can carry every term above and still be rejected, because coverage says what you know and nothing about what you delivered. The heaviest category on the rubric is evidence: how many of your bullets carry an actual figure.

Seven in ten is full marks. Most resumes we see manage two.

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